Lindy Miller on Book Marketing

Lindy Miller talks book marketing

I am an extremely introverted person, which makes marketing especially difficult! I’ll never forget how, at a book convention several years ago, a reader came up to me, all smiles, and started chatting up one of my books. I was in panic! Here was this incredible reader telling me how much she loved my book, and I was frozen and blinking back at her like a deer in headlights. Luckily, her enthusiasm was so infectious that it pulled me out of my cocoon, and that conversation is permanently marked in my memory as one of my favorite moments as an author.

I am endlessly grateful to have a rockstar publicity team behind me that handles so much on my behalf and allows me to focus mostly on writing, but there’s no substitute for the personal touch of an author interacting with their readers—something I know firsthand as a reader myself! Spending time connecting with readers and my local bookstore and librarians is very important to me, so I do my best to make time for as much marketing as possible, focusing on ways that help me engage directly with bookish communities. Since I write at night, I typically take care of marketing activities during the day, and that provides a good balance.

Social media is one of my favorite marketing platforms because it lets me share content, be accessible, and engage directly with readers. I’m also a huge fan of podcasts (though video interviews make me squirm).

About Lindy Miller

Lindy Miller is an entrepreneur, award-winning professor, and publishing professional. In 2011, Miller was part of the executive leadership team that founded Radiant Advisors, a data and business intelligence research and advisory firm, where Miller developed and launched the company’s editorial and research divisions, and later its data visualization practice, for clients that included 21st Century Fox Films, Fox Networks, Warner Bros., and Disney.

She is the author of numerous papers and two textbooks under the name of Lindy Ryan, The Visual Imperative: Creating a Culture of Visual Discovery (Elsevier) and Visual Data Storytelling with Tableau (Pearson) Miller holds a Bachelor of Science degree in Business Administration: Entrepreneurship and Strategy, and a Master of Arts in Organizational Leadership and a Doctorate in Education, Organizational Leadership.

About the Book

Title: Sleigh Bells on Bread Loaf Mountain by Lindy Miller
Published by: Rosewind Books
Publication date: December 7th 2021
Genres: Adult, Contemporary, Holiday, Romance

Synopsis:

Screenplay by the writer of Rescuing Madison and A Lesson in Romance (Hallmark), and the forthcoming Aloha with Love.

Christmas isn’t fashion editor Roxanne Hudson’s style, but when she finds herself snowed in with a handsome stranger, she might just discover the magic of the season after all.

Roxanne Hudson does not like the holidays. They come with too many family obligations that take her away from work as a rising fashion editor in New York City. But this Christmas might be Grandma Myrtle’s last, and Roxanne’s parents want her to spend the holiday at the family cabin in the Green Mountains. With her boyfriend out of the country for a photo shoot, Roxanne decides to brave the long commute—and the wilderness—to spend Christmas in Vermont.

After an uncomfortable call from her boyfriend starts the trip off badly, Roxanne is blindsided by a blizzard on the snowy mountain road, where the last thing she hears before losing consciousness is sleigh bells. When she’s rescued by Mark Foster, a handsome park ranger who’s the exact opposite of everything she always thought she wanted, Roxanne seeks her grandmother’s wisdom and discovers an uncanny connection that could be a sign of what her life is really meant to be.

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